Business
Transforming the value of influence into brand power. Creating the ecosystem with cross-industry expansion.
“Knowledge” Influence Value
PressPlay Academy believes that everyone enjoys learning, and it is our mission to inspire the eagerness for knowledge. We utilize our influence and technology to build the leading knowledge-based content platform in Taiwan and continue to challenge the limits of learning.
We also partner with the best-in-class creators of diverse fields, including Finance & Accounting, Health & Fitness, Pastry & Baking, Business Languages, Design, etc., and create diverse learning solutions, such as high-quality video courses, text, story-telling, to allow the creators to maximize their influence with their knowledge. We do not only support the creators in creating the course but also accompany them in building their own brands.
Since our launch in 2016, we now have more than one million active members with more than 1,300 courses and 500K app downloads.
Being a platform with high performance in “views,” “interaction rate,” and “value,” we provide diverse learning solutions, allowing our members to learn anytime and anywhere without being limited by tools, and accompany our members to discover a better self and the joy of learning by encouraging them to learn for themselves.
We enable the members to see the most charming self.
The Most Popular Online Courses
Strategic Alliance
“Brand” Influence Value
We transform the value of influence into brand power by designing creator-focused content based on advanced data analysis and the potentiality of each creator.
Since our launch in 2019, we have incubated 9 creators to establish their own consumer goods brand IP, covering various consumer markets, including dessert, beverage, Korean cuisine, Taiwanese cuisine and camping gear . We also launch the brands in overseas markets, striving to introduce the local Taiwanese consumer goods brands to the global market.
Since 2022, we have also expanded the business scope of creator brands into family and female lifestyle product markets, committing to maximizing the creators' influence and innovating new business opportunities with the value of influence.
Supporting
The Influence Value of
“Entertainment” x “Brand”
Crown Du has more than 1.46 million subscriptions for her YouTube channel.
The products of Nap Tea are available in over4000 storesacross various retail channels.
Nap Tea sells over 1 million cups per month across multiple channels.
Crown Du x 《Nap Tea》
Crown Du x
《Nap Tea》
Crown Du started her influencer career with the “Ray Du English” YouTube channel, posting English education videos with a dynamic and unconventional approach with her brother Ray Du. Crown Du has created her own channel to share her daily life, pets, unboxing, and product review. She has gained massive support with her lovely image of a “young sister,” and her channel has successfully acquired over 1.46 millionsubscriptions.
Crown Du is also well-known as a dessert and bubble tea lover and is recognized as the queen of bubble tea among YouTubers. With her passion and persistence in dessert and drinks, Crown Du has co-established the tea shop brand 《Nap Tea》 with PressPlay Next and launched its first store on Taipei Nanyang Street.
《Nap Tea》 continues to provide detail-oriented and beyond-expectation products with the vision to “create some more comfort for each day,” striving to become a worth-sharing brand. Two years after the brand launch, Nap Tea has 10 stores and sold over 5 million cups of tea. The products are not only available in the stores of Nap Tea. Nap Tea also collaborates with franchise chains, where consumers can buy the drinks produced by 《Nap Tea》 in over 4000 stores, and continues to expand its influence in the beverage industry.
The Influence Value of
“Entertainment” x “Brand”
WawaKu has more than 0.93 million subscriptions for her YouTube channel.
WA!COOKIES ice cream sold over 5 million sets for all channels.
「Circling Cookie」 sells over 10 thousand boxes per month.
WawaKu x 《WA!》
WuwuKu loves food and attracted over 0.93 million fans on social media by sharing videos of tasting hot and trendy gourmet and unboxing new products from convenience stores. She is also recognized as the “Queen of Convenience Stores” among YouTubers.
WuwuKu utilizes her unique taste, passion, and persistence for gourmet and co-established her own desert brand 《WA!COOKIES》 with PressPlay Next in 2019. The first product introduce by《WA!COOKIES》 was the Circling Cookie, which challenges to be the most crunchy cookie in Taiwan. In 2021, 《WA!COOKIES》launched a new concept of the desert with two unique products — Crownie and Brownie Milk-foam Ice Cream. The brand has created over 40 million sales in the first year and further expanded the selling channels for ice cream products that the deserts produced by 《WA!COOKIES》 are now available in over 5000 stores.
With the brand mission of “practicing all the possibilities for better taste,” the bakery & desert group 《WA!》 was launched in June 2022 and established the second sub-brand 《WA!BAKERY》. While the first sub-brand 《WA!COOKIES》 focuses on cookies and desert products, 《WA!BAKERY》 focuses on introducing bread and cake products with a mission to create a new generation bakery brand with both high quality and first-class taste and continue to expand its influence in the bakery industry.
The Influence Value of
“Entertainment” x “Brand”
ChienChien has more than 1.82 million subscriptions for her YouTube channel.
The products are available in 7 overseas markets.
The products are always the top sellers in the retail channels.
ChienChien x 《SuiSui Kitchen》
ChienChien x
《Suiooh》
ChienChien, a decent food-lover insisting on “New Taiwanese“ flavors, co-founded her brand 《Suiooh》 with PressPlay in 2018 and worked with professional teams herself to provide decent food for consumers. ChienChien has gained huge consumer support by presenting her classic top-selling Thousand Noodles and the best kitchen helper – Thousand Sauce.
《Suiooh》 has become a multi-brand group in 2023 and introduced 《SuiSui Kitchen》, focusing on Taiwanese classic cuisine. 《SuiSui Kitchen》 aims to provide various Taiwanese flavors to satisfy the needs of consumers to cook easily at home and deliver classic and taste-like-home flavors to families.
“Taiwanese cuisine is my favorite and the most familiar flavor for me. I hope to re-interpret Taiwanese flavors via various products, merging the traditions with innovation, and ensuring our unique Taiwanese flavors will not change as time passes. I will keep presenting and promoting more potential products with my brand spirit”, said the brand founder ChienChien.
The Influence Value of
“Entertainment” x “Brand”
Ggu_kim has more than 1.18 million subscriptions for her YouTube channel.
The Product line of KingOnigiri havs sold over 14 million pieces
Ggu Kim x 《Kimkfoods》
Ggu Kim x
《Kimkfoods》
Ggu Kim is a student from Korea who studies in Taiwan. Ggu Kim publishes videos on her YouTube channel to introduce Taiwanese and Korean gourmet and culture and to discover new and fun things about Taiwan in her daily life. She has attracted over 1.18 million fans for subscription with her friendly and lovely personality.
With her persistence in presenting the local Korean flavor, Ggu kim co-established the Korean food brand 《Kimkfoods》 with PressPlayNext in 2021 based on her memory of “home.” The first product introduced was Korean Tteokbokki (spicy rice cake). Ggu Kim insists on working with the professional team on her own from product design to production so that the consumers can easily taste the restaurant-level food at home. In the same year, 《Kimkfoods》 continued to launch a series of Korean Kimchi side dishes and collaborated with convenience stores for the first time to introduce co-branding products. The products went viral online and have created massive sales after the launch.
“Entertainment” x “Brand” Influence Value
Campfire has reached 440 thousand subscriptions for his social media channels.
Over 280 thousand subscriptions to his YouTube channel.
Over 10 thousand items sold since the brand launch
Campfire x 《CAMPFIRE》
韓勾ㄟ金針菇 x
《金家ㄟ》
Campfire enjoys exploring the most magnificent secret spots in Taiwan and shares his outdoor activity experiences, from camping, motorcycling, winter camping, and glamping, etc. As the expert for camping, Campfire has attracted over 440 thousand fans to subscribe to his social media channels.
With his rich experience and feedback from over 3 thousand camping lovers, Campfire has co-founded the camping brand 《CAMPFIRE》 with PressPlay Next (PPX) in 2022, focusing on “quality”, “packability”, “variability” and “experience”, to provide player-level equipment with a fair price for camping lovers.
“Entertainment” x “Brand” Influence Value
Kaori has reached 360 thousand subscriptions for her social media channels.
Over 180 thousand subscriptions to her YouTube channel.
Over 30 thousand items sold since the brand launch
Kaori x 《Kakaii》
韓勾ㄟ金針菇 x
《金家ㄟ》
Kaori, who has three children, shares her daily life, cooking, family, and tips for house organizing on her social media channels. Her videos present how Moms support their families by doing all the housework and have gained support from Moms with over 360 thousand subscriptions to her social media channels.
Kaori co-founded the lifestyle brand 《Kakaii》 with PressPlay Next in 2022 and introduced her original-designed “Double-sided Chopping Board” with her rich experience in using various kitchen products, which attracted nearly 2000 orders on the very first day.
《Kakaii》 aims to create the best lifestyle experience for families in Taiwan and to introduce products with both aesthetic design and practical spirit, driving to increase the quality of everyday life.
“Entertainment” x “Brand” Influence Value
Alisas has more than1.22 million subscriptions to his YouTube channel.
Over thousand items sold since the brand launch
Alisasa x 《ALSS》
韓勾ㄟ金針菇 x
《金家ㄟ》
Alisasa is passionate and obsessed with life quality and style. Alisasa has traveled all over the world and studied in Korea for 8 months in 2017. Her diverse and interesting content has attracted over 1.22 million fans to subscribe to her social media channels.
By visiting various countries, hotels, and restaurants, Alisasa has found fragrance is the key element for relaxation and happiness and co-founded her fragrance brand 《ALSS》 with PressPlay Next (PPX) in 2023.
《ALSS》 believes everyone should remember to treat themselves well every moment and strives to support consumers to enjoy a more delicate and elegant life. 《ALSS》 hopes all consumers can relax not only during vacations but can enjoy the fabulosity of fragrance every day every moment.
《ALSS》 has launched a wide range and candles that are designed for consumers to look for fragrances that can bring happiness to their daily lives and will continue to develop more products with the core concept of the brand to accompany every moment of the consumer” ‘s life.
“Entertainment” x “Brand” Influence Value
Play with Shen has reached 510 thousand subscriptions for her social media channels.
Over 290 thousand subscriptions to her YouTube channels.
Over 100 thousand items sold since the brand launch
Shen x 《Shenzaoclub》
韓勾ㄟ金針菇 x
《金家ㄟ》
Play with Shen, publishes videos on her YouTube channel to share various elements of Taiwanese Street Foods in traditional markets and night markets in Taiwan. Her diverse and interesting content has attracted over 510 thousand subscriptions to her social media channels.
Shen Self-proclaimed breakfast Promotional Ambassador. She took advantage of her passion and persistence in traditional Taiwanese Street Foods and co-launched a breakfast brand focusing on her” breakfast available 24 hours”《Shenzaoclub》 with PressPlayNext in 2023. The first product introduced was a toast and egg pancake roll, which went viral online and sold over 100 thousand since the brand launch.
With its brand spirit, 《Shenzaoclub》 offers breakfast products that are convenient and simple to prepare. 《Shenzaoclub》hopes to build the largest breakfast e-commerce brand in Taiwan.