Business
Transforming the value of influence into brand power. Creating the ecosystem with cross-industry expansion.
“Knowledge” Influence Value
PressPlay Academy believes that everyone enjoys learning, and it is our mission to inspire the eagerness for knowledge. We utilize our influence and technology to build the leading knowledge-based content platform in Taiwan and continue to challenge the limits of learning.
We also partner with the best-in-class creators of diverse fields, including Finance & Accounting, Health & Fitness, Pastry & Baking, Business Languages, Design, etc., and create diverse learning solutions, such as high-quality video courses, text, story-telling, to allow the creators to maximize their influence with their knowledge. We do not only support the creators in creating the course but also accompany them in building their own brands.
Since our launch in 2016, we now have more than one million active members with more than 1,300 courses and 500K app downloads.
Being a platform with high performance in “views,” “interaction rate,” and “value,” we provide diverse learning solutions, allowing our members to learn anytime and anywhere without being limited by tools, and accompany our members to discover a better self and the joy of learning by encouraging them to learn for themselves.
We enable the members to see the most charming self.
The Most Popular Online Courses
Strategic Alliance














“Brand” Influence Value
We transform the value of influence into brand power by designing creator-focused content based on advanced data analysis and the potentiality of each creator.
Since our launch in 2019, we have incubated 8 creators to establish their own consumer goods brand IP, covering various consumer markets, including dessert, beverage, Korean cuisine, Taiwanese cuisine and camping gear . We also launch the brands in overseas markets, striving to introduce the local Taiwanese consumer goods brands to the global market.
Since 2022, we have also expanded the business scope of creator brands into family and female lifestyle product markets, committing to maximizing the creators' influence and innovating new business opportunities with the value of influence.
Supporting
“Entertainment” Influence Value
PressPlay is the leading new media and creator-focused marketing agency in Taiwan and Hong Kong. We partner with 36 best-in-class creators from Taiwan and Hong Kong, of which 9 have over 1 million subscribers on YouTube and exclusive partnerships with us.
In 2021, the total YouTube views of our partner creators had reached 3.45 billion, which equals 146 times more than the population in Taiwan.
The Influence Value of
“Entertainment” x “Brand”
Crown Du has more than 1.46 million subscriptions for her YouTube channel.
The products of Nap Tea are available in over4000 storesacross various retail channels.
Nap Tea sells over 1 million cups per month across multiple channels.


Crown Du x 《Nap Tea》
Crown Du x
《Nap Tea》
Crown Du started her influencer career with the “Ray Du English” YouTube channel, posting English education videos with a dynamic and unconventional approach with her brother Ray Du. Crown Du has created her own channel to share her daily life, pets, unboxing, and product review. She has gained massive support with her lovely image of a “young sister,” and her channel has successfully acquired over 1.46 millionsubscriptions.
Crown Du is also well-known as a dessert and bubble tea lover and is recognized as the queen of bubble tea among YouTubers. With her passion and persistence in dessert and drinks, Crown Du has co-established the tea shop brand 《Nap Tea》 with PressPlay Next and launched its first store on Taipei Nanyang Street.
《Nap Tea》 continues to provide detail-oriented and beyond-expectation products with the vision to “create some more comfort for each day,” striving to become a worth-sharing brand. Two years after the brand launch, Nap Tea has 10 stores and sold over 5 million cups of tea. The products are not only available in the stores of Nap Tea. Nap Tea also collaborates with franchise chains, where consumers can buy the drinks produced by 《Nap Tea》 in over 4000 stores, and continues to expand its influence in the beverage industry.

The Influence Value of
“Entertainment” x “Brand”
WawaKu has more than 0.93 million subscriptions for her YouTube channel.
WA!COOKIES ice cream sold over 5 million sets for all channels.
「Circling Cookie」 sells over 10 thousand boxes per month.


WawaKu x 《WA!》
WuwuKu loves food and attracted over 0.93 million fans on social media by sharing videos of tasting hot and trendy gourmet and unboxing new products from convenience stores. She is also recognized as the “Queen of Convenience Stores” among YouTubers.
WuwuKu utilizes her unique taste, passion, and persistence for gourmet and co-established her own desert brand 《WA!COOKIES》 with PressPlay Next in 2019. The first product introduce by《WA!COOKIES》 was the Circling Cookie, which challenges to be the most crunchy cookie in Taiwan. In 2021, 《WA!COOKIES》launched a new concept of the desert with two unique products — Crownie and Brownie Milk-foam Ice Cream. The brand has created over 40 million sales in the first year and further expanded the selling channels for ice cream products that the deserts produced by 《WA!COOKIES》 are now available in over 5000 stores.
With the brand mission of “practicing all the possibilities for better taste,” the bakery & desert group 《WA!》 was launched in June 2022 and established the second sub-brand 《WA!BAKERY》. While the first sub-brand 《WA!COOKIES》 focuses on cookies and desert products, 《WA!BAKERY》 focuses on introducing bread and cake products with a mission to create a new generation bakery brand with both high quality and first-class taste and continue to expand its influence in the bakery industry.

The Influence Value of
“Entertainment” x “Brand”
ChienChien has more than 1.77 million subscriptions for her YouTube channel.
The products are available in 7 overseas markets.
The products are always the top sellers in the retail channels.


ChienChien x 《Suiooh》
ChienChien x
《Suiooh》
As a decent food-lover, ChienChien has rapidly acquired almost one million subscriptions on social media with her unique personality and attractive live-streamed eating show. ChienChien has already produced over 100 favorite videos for gourmet and live streamings, and now she has more than 1.77 fans subscribing to her YouTuber channel.
ChienChien takes advantage of her passion and persistence in food and co-launched her food brand 《Shuiooh》 with PressPlay Next in 2018.
《Shuiooh》 positions itself as a brand to provide “New Taiwanese” flavors where ChienChien has worked with professional teams on her own, from ingredient selection to production. The first product introduced, Thousand Noodle, went viral online and created huge sales. ChienChien strives to support more traditional Taiwanese gourmet to be seen and tasted by the young generation with her influence in the food area.

The Influence Value of
“Entertainment” x “Brand”
Ggu_kim has more than 1.18 million subscriptions for her YouTube channel.
The Korean side dishes products have sold over 1 million sets since launch.


Ggu Kim x 《Kimkfoods》
Ggu Kim x
《Kimkfoods》
Ggu Kim is a student from Korea who studies in Taiwan. Ggu Kim publishes videos on her YouTube channel to introduce Taiwanese and Korean gourmet and culture and to discover new and fun things about Taiwan in her daily life. She has attracted over 1.18 million fans for subscription with her friendly and lovely personality.
With her persistence in presenting the local Korean flavor, Ggu kim co-established the Korean food brand 《Kimkfoods》 with PressPlayNext in 2021 based on her memory of “home.” The first product introduced was Korean Tteokbokki (spicy rice cake). Ggu Kim insists on working with the professional team on her own from product design to production so that the consumers can easily taste the restaurant-level food at home. In the same year, 《Kimkfoods》 continued to launch a series of Korean Kimchi side dishes and collaborated with convenience stores for the first time to introduce co-branding products. The products went viral online and have created massive sales after the launch.


Creator Management agency - Talent
Talent Conducting 360-degree management of creators, committing to maximizing the value of each creator, supporting creators for the brand establishment, and utilizing the creator's influence on content advertising, social commerce, knowledge sharing, and co-brandingactivities, etc.
Content Marketing - Connect
Connect Focusing on creating win-win cooperation between brands and creators by providing integrated full-service content marketing strategies with dedicated insights into the needs of the Internet industry, creators, and brands. We support over 40 brand clients each year, and we are the best content marketing partner for brands.

